Modern businesses that prioritise digitalisation are eschewing the “build, break, and rebuild” strategy in 2025. Web apps aren’t temporary fixes in 2025. These are essential digital resources that need to grow with your CRM, MarTech stack, and customer experience objectives. For this reason, more companies are adopting a “No Redesign.

Cloud-based backends are now a competitive advantage rather than an option. How you handle the backend can either speed up or slow down your roadmap, regardless of whether you’re developing mobile apps, customer portals, or integrations with platforms like Salesforce Marketing Cloud (SFMC). Backend-as-a-Service (BaaS) is useful in this situation..

Web apps are the foundation of customer engagement, marketing automation, and operational efficiency in today’s fast-paced digital economy. However, you’re losing out on important information about your users’ experiences if you’re only monitoring crashes or outages. Having a comprehensive web app monitoring strategy is crucial for companies going through digital.