Today’s digital age customer expects brands to communicate with them instantly and effortlessly across multiple channels. Though Customer 360 solutions
Mobile and web apps of today are all facing the same challenge: keeping users engaged consistently in a crowded digital
Most non-tech businesses still rely on Excel-dominant workflows for day-to-day functions. Spreadsheets are comfortable and elastic, but they can stifle
In today’s business environment, your CRM does more than simply hold customer information. Salesforce, one of the top CRM solutions,
Dark mode is not a user preference anymore—it is now an industry standard. As it grows in popularity across devices
Email marketing in 2025 is moving rapidly. Personalisation is no longer simply tossing in a name, it’s creating an experience
Artificial Intelligence (AI) is transforming the marketing landscape, and solutions such as Salesforce Marketing Cloud Einstein are leading this charge.
In 2025, email marketing tactics need to evolve to address new challenges. As iOS Mail Privacy Protection continues to evolve
Today’s customers demand instant, personalised communication. Companies that slow down their responses lose interest and revenue. Platform Events in Salesforce
When logistics activities experience a growth surge, manual processes get left behind. Overlooked assignments, delayed routes, and disjointed communication can
In the competitive digital age, personalised email marketing is not optional anymore—it’s a must. Personalisation masterminds among marketers enjoy better
Marketing today is lightning-fast. Yet all too often, data becomes siloed, teams fall behind on important news, and tools don’t
Customers today want personalised and timely messaging. You’re missing leads and dollars if your company isn’t delivering that. That’s where
Is your email campaign not delivering? You’re not alone. Most companies send marketing emails without knowing what performs. That’s where
AI is no longer a financial buzzword from the future–today, it is the cornerstone of highly intelligent budgeting, forecasted investing,
As customers’ privacy becomes a top concern, crafting GDPR-conformant customer journeys in the Salesforce Marketing Cloud (SFMC) is imperative. Companies
With virtual shops growing beyond the confines of traditional websites, social media platforms such as Instagram, TikTok, and WhatsApp are
Chatbots powered by AI are no longer virtual assistants. They’ve become online salespersons with persuasive power, armed with psychological algorithms
As we move further into the age of AI, cyber attacks are equipping themselves with wiser, rapid tools to infiltrate
Search engine algorithms are more intelligent than ever–and so are clients. For web applications, standing out in this competitive environment
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