Abandoned Carts Cart abandonment is one of the biggest challenges that retailers continue to face in an extremely competitive environment of e-commerce. Evidence has shown that up to 70% of online shopping carts are not followed through with before a purchase is finalized, therefore, creating significant losses to the revenue..

The modern and fast-changing retail world does not see customers as the perpetrators of the online-in-store transaction but expect a highly mobile, integrated, experience throughout all channels. Browsing a mobile app and/or researching the products via social media, customers demand consistency, convenience, and customization whether they are shopping in a.

What Is Context Awareness in Mobile Experiences? Mobile expression Context awareness is the ability of an application to identify and understand data about the surrounding of the user, what is going on, and the availability of the device in the present moment. The applications dynamically change the behavior based on.