Salesforce Automation Studio is a tool which cannot be ignored by any ecommerce teams using Marketing Cloud since it silently coordinates the data flows behind the scenes which keep campaigns situationally and relevant. Instead of dumping lists and executing manual sends, a marketer can use Automation Studio to import, clean,.

Opal turns ideas into interactive Gems Google has already implemented the use of Opal in the Gemini application and thus any user can now convert their ideas into interactive AI mini application without writing any code. As mini applications these are known as Gems, which can be used to automate.

The field of commerce is passing through a stage where the actual benefit of the integration of all channels and decision-making points will come after, with the support of these aspects by artificial intelligence agents that may act on real-time data. Unified commerce simplifies retail by bringing ecommerce sites, physical.