In this modern world of retail that has been fast-paced, consumers expect a smooth sailing and consistent experience regardless of
Sustainability within the retail industry has come out as one of the top priorities with retailers recognizing their role in
Extended reality (XR) is the combination of digital materials with the real world that allows developing immersive experiences and allows
With the business technology environment ever-changing fast, Salesforce has stated that adoption of AI agents by businesses has increased by
What new revenue streams are gaining traction in apps beyond ads: In 2025, the mobile app ecosystem will have undergone
Salesforce Datorama, now known as Marketing Cloud Intelligence, is a cloud-based marketing analytics platform that enables businesses to unify their
The adoption of technology has become a key distinction in an overly competitive retail market of 2025. Retailers are shifting
Competition in the retail sector in 2025 is like never before, fueled by the skyrocketing customer expectations. The customers do
The retail sector is significantly changing, digitization is ahead of novel requirements and rivalry on the client part. The modern
The retail industry is in the process of rapid change in 2025 that is being funded mainly by technology. As
SMS 2.0 is revolutionizing how businesses interact with their clients using Salesforce Marketing Cloud (SFMC). While SMS lagged as a
Marketing executives are under pressure to maximize efficiency while providing personalized, data-driven customer experiences. With Salesforce Marketing Cloud’s (SFMC) transformation
In 2025, enterprise marketers are facing pressure to provide individualized customer experiences more quickly, at scale, and through a variety
The expectations of modern customers have evolved. They expect fast, relevant, and tailored communication through the channels they trust the
Every industry, from fintech and healthcare to retail and logistics, is facing a common problem: how to innovate more quickly
In 2025, the mobile app market will have emerged as the catalyst for digital transformation. Mobile applications are now more
Scaling email marketing personalization has become one of the most important success factors for enterprise brands in today’s time. In
Marketing teams in mid-size and large businesses deal with a common conundrum: Customers want tailored digital experiences, but manual segmentation
Mid-sized to enterprise businesses in the retail, healthcare, fintech, logistics, and technology sectors are under growing pressure to provide quicker,
Success in today’s enterprise email marketing environment is determined by how customized, consistent, and conversion-focused each email is, rather than
