TranspoCFO is an accounting firm located in Atlanta. They are a firm focused on providing quality and affordable accounting services to the trucking industry, including a financial solution.
Although the company’s employees are creative and committed to their work, their lack of expertise in digital processes resulted a stumbling block to further growth.
Digital Presence: It has often been observed that small- to medium-sized businesses tend to overlook the opportunity presented by the Internet. They didn’t realize that digital presence would become the secret to connecting with their target audiences—especially in this era of digitalization. TranspoCFO was no different.
The company couldn’t reach the potential audiences it wanted because it had an inefficient website. The limited audience allowed by TranspoCFO’s approach kept the company from attracting a large client base or who could generate word-of-mouth buzz for the brand.
Weak social media marketing strategy: Though TranspoCFO tried to market its services and brand online in a traditional style, the company failed abruptly. Companies with a previously established reputation in the market may find that traditional methods of marketing are adequate for their needs.
TranspoCFO’s social media marketing failed because of two main reasons: the company’s website was not optimized for Internet search, and the company did not market its services or its brand via social media platforms like Facebook and Instagram.